Asset Marketplace (AMP)

Empowering Collaboration Through Reusable Innovation

Role

UX Lead

Industry

Enterprise Software & Digital Transformation

Duration

1 year

Overview

The Asset Marketplace (AMP) is an internal platform designed to streamline how teams at Neudesic create, manage, and collaborate on reusable assets. From prototypes and frameworks to POVs and GTM strategies, AMP empowers employees to contribute, discover, and scale innovation across the organization.

The Challenge

Neudesic needed a centralized, intuitive system to manage reusable intellectual property (IP) and improve visibility into team contributions. The goal was to reduce duplication, accelerate delivery, and foster a culture of shared innovation — all while making the experience seamless for both technical and non-technical users.

The Solution

We designed a user-friendly, role-based platform that allows employees to:

Create and manage assets with clear metadata and expected outcomes
Join or leave projects based on interest and availability
Collaborate across roles (e.g., developers, designers, delivery managers)
Track asset status and approvals in real time
Tag and link resources (e.g., GitHub, Miro, Teams) for easy access

The platform was built with a clear, empowering voice — inclusive, action-oriented, and optimistic — to encourage adoption and engagement across all levels.

Research & Strategy

We conducted stakeholder interviews, reviewed internal workflows, and analyzed usage patterns to identify key pain points:

Lack of visibility into available assets
Confusion around roles and permissions
Manual, inconsistent project tracking
Limited collaboration between departments

These insights informed the design of a streamlined, intuitive interface with clear role definitions and guided workflows.

Key Features

Asset Dashboard: View all assets or filter by tags, type, or team
Smart Search: Keyword and tag-based search (with future enhancements planned)
Role-Based Access: Defined permissions for Business Analysts, Developers, Designers, and Delivery Managers
Approval Workflow: Assets require Delivery Manager approval before going live
Team Management: Join or leave projects with one click
Link Integration: Add GitHub, Miro, Teams, and Loop links to each asset
Tagging System: Predefined tags for consistency and future filtering

Voice & Tone

The AMP voice is empowering, professional, and visionary — designed to make complex processes feel approachable and actionable. Whether onboarding new users or guiding them through asset creation, the tone remains:

Inclusive: Welcoming all roles and levels
Clear: Avoiding jargon and ambiguity
Optimistic: Highlighting progress and potential
Action-Oriented: Focused on what users can do next