Creative Technologist & Product Designer, Designing with Purpose in the Age of AI

Blending creativity, innovation, and human-centered design to craft digital experiences that tell stories, embrace sustainability, and harness the evolving potential of AI. I seek a role that challenges me and lets me contribute to exciting projects, nurturing my growth in design.

Experience

Senior Product Designer, Neudesic, an IBM Company

September 2023 – Present


User Experience Designer II, Neudesic, an IBM Company

September 2022 – August 2023


User Experience Designer I, Neudesic, an IBM Company

January 2022 – August 2022


User Experience Designer, Evangelical Lutheran Church in America
January 2021 – March 2021


Graphic & Experience Designer, Bezi Media

December 2019 – August 2021


Lead Graphic Designer, TIG Advertising, Inc

April 2019 – November 2019


Graphic Designer & Marketing Coordinator, TIG Advertising, Inc

June 2018 – April 2019




Skills

  • UX & Product Design

    User Research | Interaction Design Accessibility (WCAG) | Information Architecture | Prototyping | Usability Testing | Visual & UI Design


  • Prototyping & Tools

    Figma| Adobe XD | Miro | Optimal Workshop | Notion


  • Leadership & Collaboration

    UX Strategy | Mentorship | Critical Thinking & Problem-Solving | Continuous Learning | Stakeholder Management | Cross-Functional Collaboration


  • AI Integration

    Predictive UX | Data driven Personalization | AI-enhanced Decision Support | Collaboration with Data Science

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Education

  • M.A Design Management | Savannah College of Art and Design

  • B.F.A Graphic & Interactive Design | California State University, Fullerton

Licenses & Certifications

  • GenAI Fundamentals for UX Designers + Researchers

  • Figma UI UX Design Essentials

  • Lean UX & Product Discovery for Agile Teams

  • How To Design for Accessibility (WCAG 2.2)

  • Introduction to UX Writing

  • Leadership: Practical Leadership Skills

  • IBM’s 2024 BCG Training: We Are IBM

  • Neudesic Consultant Essentials

  • Facilitating Remote Design Thinking

  • Enterprise Design Thinking – Team Essentials for AI

  • Enterprise Design Thinking Co-Creator

  • Enterprise Design Thinking Practitioner

  • IBM Garage Essentials

  • UI/UX Design Specialization

Interested in collaborating?

Let’s talk projects, collaborations, or anything design!

Interested in collaborating?

Let’s talk projects, collaborations, or anything design!

Interested in collaborating?

Let’s talk projects, collaborations, or anything design!

Copyright 2025 by Rana Rizcalla

Copyright 2025 by Rana Rizcalla

Copyright 2025 by Rana Rizcalla