I’m Rana Rizcalla a Product Designer focused on AI-driven, user-first experiences.

I thrive in collaborative environments where design, technology, and business intersect and bring clarity, empathy, and a systems-thinking mindset to every challenge.

Lovable
Build software products, using only a chat interface.
Hotjar
Behaviour analytical tool to track users
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Relume
Access the world’s largest library of Figma
Framer
Framer is where teams design and publish stunning sites.
Figma
Design tool for creating and collaborating

Projects & Partnerships

Selected projects

Explore my selected projects, showcasing my dedication to innovative and heartfelt design.

SaaS Enterprise Design Strategy

Leading the User Experience Design for ShiftWise™, an Automated Staff Management Solution for Healthcare Organizations

See the project

SaaS Enterprise Design Strategy

Leading the User Experience Design for ShiftWise™, an Automated Staff Management Solution for Healthcare Organizations

See the project

SaaS Enterprise Design Strategy

Leading the User Experience Design for ShiftWise™, an Automated Staff Management Solution for Healthcare Organizations

See the project

AI Virtual Assistant for Order Management

Designing AI-Driven Workflows for Healthcare Staffing Efficiency

See the project

AI Virtual Assistant for Order Management

Designing AI-Driven Workflows for Healthcare Staffing Efficiency

See the project

AI Virtual Assistant for Order Management

Designing AI-Driven Workflows for Healthcare Staffing Efficiency

See the project

Asset Marketplace (AMP)

Empowering Collaboration Through Reusable Innovation

See the project

Asset Marketplace (AMP)

Empowering Collaboration Through Reusable Innovation

See the project

Asset Marketplace (AMP)

Empowering Collaboration Through Reusable Innovation

See the project

M.A Capstone Project

SCARAB

Designing safer, smarter, and more human e-commerce experiences.

A strategic design research project aimed at rebuilding consumer trust in MENA’s e-commerce industry. Through qualitative research, user-centered frameworks, and a scalable toolkit, it empowers retailers to deliver secure, personalized, and transparent online experiences.

See the project

M.A Capstone Project

SCARAB

Designing safer, smarter, and more human e-commerce experiences.

See the project

M.A Capstone Project

SCARAB

Designing safer, smarter, and more human e-commerce experiences.

See the project

Expert feedback

Read insights and praises from mentors and peers who have guided and witnessed my professional growth.

Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."

Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."

Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."
Kapil Rajurkar
Director of Product Management at AMN Healthcare
"Rana has been an incredible asset to the SW Flex journey. Her impact has been deeply felt across the team, and every member of the product group has spoken highly of her contributions. Her dedication, creativity, and collaborative spirit have played a key role in where we are today. Wishing her continued success — she’s truly amazing."
Benny Rogers
Senior Product Owner at AMN Healthcare
"Rana is a gem and an amazing talent. Her contributions to our teams and the future of this product were invaluable. It was a true pleasure working alongside her. Wherever she goes next, I have no doubt they’ll quickly realize the superstar they’ve gained. Wishing her all the best — she truly deserves it."
Sasha Levshanova
Senior Product Designer at Neudesic, an IBM Company
"Working with Rana is like plugging design ops into a rocket engine. She brings clarity to chaos, blends speed with structure, and makes collaboration seamless. Whether concepting from scratch or refining the details, Rana delivers thoughtful, high-quality work with zero ego. If she’s on your team, expect to ship smarter and faster."
Jennifer Yacoub
Experience Design Lead at Cetera Financial Group
"I had the pleasure of working with Rana at SCAD and later on several freelance projects. She consistently brings strategic thinking, strong research skills, and thoughtful collaboration to every team. Rana has a unique ability to turn complex information into clear, actionable insights that elevate any project. She’s reliable, insightful, and a true asset to any team."